Dazor Becomes IDW Compliant Manufacturer


IDW Complaint Badge


Dazor Lighting Solutions Provides Content Rich Product Data to Distribution Partners

Dazor Lighting Solutions recently achieved at a near 100% compliance within the Industry Data Exchange Association’s (IDEA) Data Certification Program. This program ensures industry compliance by measuring the item-level completeness and the quality of data for transactional and descriptive product information. Distributors need compliant data to effectively sell manufacturers’ products.

Stan Hogrebe, President of DLS cheerfully commented, “I’m proud to recognize the combined efforts of our team here to accumulate and organize extensive product data necessary for compliance within the Industry Data Warehouse. Having completeness and accuracy of attributed product data is one major contributing factor for our valued distribution customers to be able to effectively sell our products through their information channels, including ecommerce.” 

“We’ve been working for a number of months to make sure all fields within all records accurately reflected our lighting products, including the product photography”. According to Staci Whaley, DLS’s Marketing Coordinator, “as an example, it’s important to make sure images of all color variations are available so our products can be effectively sold on a website. Customers want to see exactly what they’re buying”. 

IDEA is a not-for-profit joint venture corporation established by The National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to establish industry standards to facilitate eCommerce and solve problems in the supply chain. Quality data supplied by manufacturers to distribution partners across multiple industry channels beyond the electrical market is critical for the efficient flow of product information in support of selling efforts. 

Dazor Lighting Solutions is a USA designer, integrator, and manufacturer of customized lighting and magnification solutions that professionals rely on to improve work efficiency, accuracy and visual comfort.

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